Retail Management 11th edition

ISBN:0136087582

ISBN13:9780136087588

Publisher:Prentice Hall

Authors:Barry Berman, Joel R. Evans, Joel R Evans

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Retail Management Description

Retail Management 11 Edition The text that helps readers thrive in today’s retailing industry. An Overview of Strategic Retail Management; Situation Analysis; Targeting Customers and Gathering Information; Choosing a Store Location; Managing a Retail Business; Merchandise Management and Pricing; Communicating with the Customer; Putting it all Together   For readers that want to incorporate a pre-defined and well-integrated strategy into their retail experience. This text also offers plenty of career advice and information for those seeking to expand their opportunities.   
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